SPA 492 Research Guide

"The contemporary marketing and advertising landscape has built on this image of a unified Latina and Latino market. Using Census Bureau data, consumer data reports, and market research studies, Hispanic marketing and advertising agencies have continued to shift the focus away from nationality-specific marketing targeted at particular groups or regions and toward the notion of Latinas and Latinos as one unified market that shares common cultural values and norms."

Sample graphic from KFF:

"More than 18% of Americans identify as Hispanic or Latino, the nation’s second largest racial or ethnic group. But two trends – a long-standing high intermarriage rate and a decade of declining Latin American immigration – are distancing some Americans with Hispanic ancestry from the life experiences of earlier generations, reducing the likelihood they call themselves Hispanic or Latino."

"The overarching goal of this project is to tell a genuine story of Latino students across the U.S. public school system in order to counter negative narratives about these students, their families, and communities, and to point to systemic solutions that must be considered by school administrators and teachers, school districts and states, federal policymakers, as well as community advocates and the Latino community."

Breaks the topic of access to health care among hispanic americans into three concepts (access, health care, hispanic americans) and expands on each of those using OR to combine related terms.

Here is an initial search in Academic Search Ultimate on the concepts of cultural competence, latinos, and parents.

Here is an initial search in Google Scholar on the concept of cultural competency for nurses.