SPA 492 Research Guide

"The contemporary marketing and advertising landscape has built on this image of a unified Latina and Latino market. Using Census Bureau data, consumer data reports, and market research studies, Hispanic marketing and advertising agencies have continued to shift the focus away from nationality-specific marketing targeted at particular groups or regions and toward the notion of Latinas and Latinos as one unified market that shares common cultural values and norms."

Sample graphic from KFF:

"More than 18% of Americans identify as Hispanic or Latino, the nation’s second largest racial or ethnic group. But two trends – a long-standing high intermarriage rate and a decade of declining Latin American immigration – are distancing some Americans with Hispanic ancestry from the life experiences of earlier generations, reducing the likelihood they call themselves Hispanic or Latino."

"For Latino students—the largest ethnic group in our nation’s schools—the pandemic threatened to undermine decades of steady educational progress. At the same time, many of the inequities in America’s schools that were present before the pandemic remain. For example, Latino students are less likely to attend a high-performing school than non-Latino white students, and Latinos remain disproportionately underrepresented among America’s teachers."

Breaks the topic of access to health care among hispanic americans into three concepts (access, health care, hispanic americans) and expands on each of those using OR to combine related terms. How might you modify the search terms to get better results?

Here is an initial search in Academic Search Ultimate on the concepts of cultural competence, latinos, and parents. How might you improve this search?

Here is an initial search in Google Scholar on the concept of cultural competency for nurses.