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Management, Marketing, General Business   Tags: articles, books, bsp, bto, business, business, business_source_premier, cbt, cct, corporate_communication, gbu, management, marketing, mba, mgt, mkt, research  

Library resources for students in management, marketing and general business classes.
Last Updated: Nov 14, 2014 URL: http://libguides.eku.edu/Business Print Guide Email Alerts

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New at the Business Library and Academic Commons

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Speaker, Leader, Champion - Jeremey Donovan; Ryan Avery
Call Number: PN4193.B8 D66 2014
ISBN: 9780071831048
Publication Date: 2014-04-15
The secrets of superb public speaking—based on the best of the best of Toastmasters Toastmasters, a name synonymous with public speaking, is dedicated to developing its members’ communication and leadership skills. Now Distinguished Toastmaster Jeremey Donovan and Public Speaking World Champion Ryan Avery break down the winning speeches from Toastmasters’ prestigious annual competition—providing you with tips and techniques guaranteed to improve your speaking, presentation, and communication skills. They also include a special section of insights and advice for readers who aspire to become serious public speaking competitors. “Speaker, Leader, Champion demystifies what makes a presentation extraordinary.This engaging, actionable book will teach you how to go from appreciating a powerful speech to delivering one yourself.” —Adam Grant, professor at the Wharton School at the University of Pennsylvania and New York Times bestselling author of Give and Take “Whether you present in the boardroom, classroom, or lunchroom, the guidance will help you become a more confident, authentic, and engaging speaker.” —Matt Abrahams, strategic communication lecturer at the Stanford University Graduate School of Business and author of Speaking Up Without Freaking Out “To change the world, you need to lead. To lead, you need to communicate. To communicate, you need this book.” —Presiyan Vasilev, 2013 World Champion of Public Speaking “This book translates the secret sauce of public speaking into easy-to-use tips.” —Zoe Chance, assistant professor of marketing at the Yale University School of Management

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Service Thinking - Hunter Hastings; Jeff Saperstein
Call Number: eBook
ISBN: 9781606496633
Publication Date: 2014-01-24
This is a must-read for anyone trained in traditional processimprovement or business architecture. In surprisingly clearlanguage this book lays out the essentials of service thinking,and how the service paradigm transforms the way in whichorganizations innovate on behalf of their customers. It shiftsthe focus from product to experience, from one-sided productionto co-creation of value, from the simply measurable tothe emotional. I intend to buy a copy for every member of myteam--Dart Lindsley, Cisco Sr. Manager of TransformationPlanning and AnalysisThis book will introduce you to Service Science, Managementand Engineering (SSME)--a term introduced by IBMto describe service science, which is the application of science,management, and engineering disciplines to tasksthat one organization beneficially performs for and withanother. The authors detail the disciplines, principles, insightsand tools of SSME that are now ready to transitionto the mainstream business world with transformativeeffect. They coin the new term "Service Thinking" to communicatethis mainstream business transformation.It includes expository case histories of the servicethinking-based transformation of familiar businesses, illustratingthe seven principles of service thinking, withcompelling examples and clear direction for application.

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The Confidence Code - Katty Kay; Claire Shipman
Call Number: BF575.S39 K39 2014
ISBN: 9780062230621
Publication Date: 2014-04-15
Confidence. We want it. We need it. But it can be maddeningly enigmatic and out of reach. The authors of the New York Times bestseller Womenomics deconstruct this essential, elusive, and misunderstood quality and offer a blueprint for bringing more of it into our lives. Is confidence hardwired into the DNA of a lucky few--or can anyone learn it? Is it best expressed by bravado, or is there another way to show confidence? Which is more important: confidence or competence? Why do so many women, even the most successful, struggle with feelings of self-doubt? Is there a secret to channeling our inner confidence? In The Confidence Code, journalists Katty Kay and Claire Shipman travel to the frontiers of neuroscience on a hunt for the confidence gene and reveal surprising new research on its roots in our brains. They visit the world's leading psychologists who explain how we can all chose to become more confident simply by taking action and courting risk, and how those actions change our physical wiring. They interview women leaders from the worlds of politics, sports, the military, and the arts to learn how they have tapped into this elemental resource. They examine how a lack of confidence impacts our leadership, success, and fulfillment. Ultimately, they argue, while confidence is partly influenced by genetics, it is not a fixed psychological state. That's the good news. You won't discover it by thinking positive thoughts or by telling yourself (or your children) that you are perfect as you are. You also won't find it by simply squaring your shoulders and faking it. But it does require a choice: less people pleasing and perfectionism and more action, risk taking, and fast failure. Inspiring, insightful, and persuasive, The Confidence Code shows that by acting on our best instincts and by daring to be authentic, women can feel the transformative power of a life on confidence.

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Think Like a Rock Star - Mack Collier
Call Number: HM742 .C645 2013
ISBN: 9780071806091
Publication Date: 2013-04-16
Why have customers when you can have FANS? Everything you need to leverage the power of brand evangelists FOREWORD BY KATHY SIERRA, COCREATOR OF THE HEAD FIRST BOOK SERIES Think Like a Rock Star shows you how to connect and engage with customers both online and offline to create a truly fan-centric brand using case studies of rock stars.

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Business Library and Academic Commons
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