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Management, Marketing, General Business   Tags: articles, books, bsp, bto, business, business, business_source_premier, cbt, cct, corporate_communication, gbu, management, marketing, mba, mgt, mkt, research  

Library resources for students in management, marketing and general business classes.
Last Updated: Apr 5, 2014 URL: http://libguides.eku.edu/Business Print Guide Email Alerts

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New at the Business Library and Academic Commons

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Mission in a Bottle - Seth Goldman; Barry Nalebuff; Sungyoon Choi (Illustrator)
Call Number: HD9198.U54 H654 2013
ISBN: 9780770437497
Publication Date: 2013-09-03
In an incredibly fun and accessible two-color graphic-book format, the cofounders of Honest Tea tell the engaging story of how they created and built a mission-driven business, offering a wealth of insights and advice to entrepreneurs, would-be entrepreneurs, and millions of Honest Tea drinkers about the challenges and hurdles of creating a successful business--and the importance of perseverance and creative problem-solving. Seth Goldman and Barry Nalebuff began Honest Tea fifteen years ago with little more than a tea leaf of an idea and a passion to offer organic, freshly brewed, lightly sweetened bottled tea. Today Honest Tea is a rapidly expanding national brand sold in more than 100,0000 grocery stores, restaurants, convenience stores and drugstores across the country. The brand has flourished as American consumers move toward healthier and greener lifestyles.

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Management in 10 Words - Terry Leahy
Call Number: HD31 .L3264 2012
ISBN: 9780770435691
Publication Date: 2012-06-19
From one of the world’s most admired business leaders, here is a remarkable book that will forever change the way you think about management. The meteoric rise of UK supermarket chain Tesco from humble beginnings to its current status as one of the largest retailers in the world can be largely credited to one man—its recently departed CEO, Terry Leahy. Leahy’s unflagging drive and commitment to progress, his no-nonsense approach to leadership, and his visionary perspective on the manager’s role made him a transformative figure not only within his company but within the culture at large—he was voted Business Person of the Year by theSunday Timesin 2010. But what’s Leahy’s secret? How did a workingclass kid whose first job with Tesco was stocking shelves rise to become his company’s most dynamic leader—quadrupling the firm’s profits and creating a new job every twenty minutes for more than ten years? How did he steer a midlevel supermarket chain to such success that it now accounts for one-seventh of all British spending on consumer goods, with truly global reach and thriving departments in everything from mobile-phone operation to financial services? The answer can be found in ten deceptively simple words—words such astruth, loyalty, courage,andbalance. Everyonethinksthey understand what these words mean. But what Leahy learned in his fourteen years as the world’s greatest turnaround artist was that there is far more to actually practicing these time-honored values than most people know. Management in 10 Wordsis Terry Leahy’s unflinchingly honest, deeply insightful account of the most valuable, hard-won lessons of his career. For any leader who aspires to be truly exceptional, this book is a must-read.

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The System - Jeff Benedict; Armen Keteyian
Call Number: GV959 .B36 2013
ISBN: 9780385536615
Publication Date: 2013-09-17
AN EXPLOSIVE AND REVELATORY PORTRAIT REPORTED FROM DEEP BEHIND THE SCENES OF BIG-TIME NCAA COLLEGE FOOTBALL: THE PASSION, THE THRILLING ACTION--AND THE SHOCKING REALITIES THAT LIE BENEATH THIS COLOSSAL, MULTIBILLION-DOLLAR BUSINESS   COLLEGE FOOTBALL has never been more popular--or more chaotic. Millions fill 100,000-seat stadiums every Saturday; tens of millions more watch on television every weekend. The 2013 Discover BCS National Championship game between Notre Dame and Alabama had a viewership of 26.4 million people, second only to the Super Bowl. Billions of dollars from television deals now flow into the game; the average budget for a top-ten team is $80 million; top coaches make more than $3 million a year; the highest paid, more than $5 million.      But behind this glittering success are darker truths: "athlete-students" working essentially full-time jobs with no share in the oceans of money; players who often don't graduate and end their careers with broken bodies; "janitors" who clean up player misconduct; football "hostesses" willing to do whatever it takes to land a top recruit; seven-figure black box recruiting slush funds. And this: Despite the millions of dollars pouring into the game, 90 percent of major athletic departments still lose money. Yet schools remain caught up in an ever-escalating "arms race"--at the expense of academic scholarships, facilities and faculty.      Celebrated investigative journalists Jeff Benedict and Armen Keteyian were granted unprecedented access during the 2012 season to programs at the highest levels across the country at a time of convulsive change in college football. Through dogged reporting, they explored every nook and cranny of this high-powered machine, and reveal how it operates from the inside out. The result: the system through the eyes of athletic directors and coaches, high-flying boosters and high-profile TV stars, five-star recruits and tireless NCAA investigators and the kids on whom the whole vast enterprise depends.      Both a celebration of the power and pageantry of NCAA football and a groundbreaking, thought-provoking critique of its excesses, The System is the definitive book on the college game.

Cover Art
The Charisma Myth - Olivia Fox Cabane
Call Number: BF698.35.C45 C33 2012
ISBN: 9781591844563
Publication Date: 2012-03-29
What if charisma could be taught?Many people believe that charisma is a fundamental quality - you either have it or you don't. But that's simply not true. This groundbreaking, bestselling book reveals how charismatic behaviour can be learned by anyone.In The Charisma Myth, Olivia Fox Cabane breaks charisma down into its fundamental components, revealing the secrets to how it works. Becoming more charismatic doesn't mean transforming your personality. It's about adopting a series of practices that suit you.Charisma can be a great asset whether you're applying for a job, improving your relationships, or leading other people. The Charisma Myth shows you how to become more influential, more persuasive, and more inspiring. Soon you'll be able to move through a room and have people say: 'Wow, who's that?

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Business Library and Academic Commons
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